Tuesday, May 11, 2010

Beyoncé - Single Ladies SPOOF (Barack Obama)

After I watched the video, I didn't know that is it supporting Obama or not. Nowadays, there are a lot of video which is talking about the political issue. Those of them are posted on YouTube. It usually uses a popular music and performs in a funny way. YouTube can be used effectively by political parties and politicians. However, there is also the danger of political figures being subjected to ridicule through satire and parody.

What are the benefits and risks of utilising YouTube for political gain?

Via YouTube to promote their political issue can attract a lot of audience especially the young voter and can let the public know more about their political strategies. “Obama did very well with the under 30-year-of-age voter in the primaries and the general election- and this was precisely the group that did not go to the poll.” When we have a look of the statistics, we can found out the power of Youtube. In the past, “50% of 18-29 –year-olds voted in America for the first time since 1972.”Now, after the video 66% of them voted for Obama.


Youtube give a place for people to express their view and leave comments. “Youtube debates marked an important step forward in the democratization of the debate process.” After the Video came out, there are over 2000 comments leave in the website. It can rise to the occasion with honest and important answers. Sometimes the TV programs such as the debate show will arrange some people to ask the questions but they are not only prepare the questions for the people but also the answer for the competitors. Now, they can via the Youtube to express their view and questions. Also, you can get response from others and exchange your opinions. It can help the famous people gain more awareness.

So how about the risk?

People upload the video to YouTube that means we cannot see their response and answer directly because it is not live. It is really important to their performance, how they answer the questions. If they use the video that's mean they have prepared before upload to internet. The answer is not the truth and cannot represent the political person view.

Young people are not mature enough, via the YouTube to be a promotion method to attract the young people. Sometimes, some of the young people only like the funny video. They will not think more about their strategies and the political issue.

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